Step 1: Find ten FAQs
Internet marketing, as with traditional marketing, is all about knowing your market. In finding out what your client base wants to know regarding the products or services you offer, you can start your journey to becoming an industry leader by giving well researched, concise answers to the most frequently asked questions.
Most of us won’t have access to Barbara Walters and the 60 Minutes crew. Yet, ironically, it doesn’t actually matter. All your potential audience needs to see to satisfy their needs is you, the would-be influencer, being interviewed. Get a friend or colleague to pose your FAqs to you on camera and take it from there.
Once you’re happy with the video production quality of your answers, break your interview up into its ten component parts. Create a separate video instance for each of your ten questions. You’ll now have ten separate video clips. You may be surprised to know that there are almost 50 different video sharing portals on the Internet. If you’ve signed up to 20 of these, go ahead and upload your video clips to a disseminating service such as TubeMogul, PixelPipe, or HeySpread. These can now send copies of your video interview clips to each of your video file sharing accounts such as YouTube, DailyMotion or Vimeo, effectively turning your ten clips into 200. Being sure to add your URL to your video post, you’ve now created an extremely powerful Internet Marketing strategy to drive traffic to your website from where customers can gain access to your services or products.
Social media is ultimately supposed to be social. It’s important, therefore, to extend an invitation to your audience to interact with you via a call to action. Whether inviting them to share your video with their friends, to subscribe to your channel, to “like” your clip or to leave a comment, the message you leave your viewer with is one of approachability. When it comes to Internet marketing, it is vitally important to strike a chord with your would-be client or customer. People buy people long before they buy products from them. If you’ve effectively marketed yourself, half the battle has been won even before your client has been made aware of the service you’re offering.