As a social media professional, one undoubtedly makes use of a variety of platforms and forums to not only engage with one's audience, but also to get a better understanding of what it is that one's potential client expects from one's brand. One needs to consider the following; the lifespan of the post, the demographic / geographic breakdown of one's audience, and the behaviour of one's audience in terms of brand loyalty in real time.
Making a schedule for when one tweets and what you will tweet will make one's life easier. Having a plan will also make you a better tweeter – as you can develop themes and keep consistency with your messaging. One can be more precise with A/B testing too, based on what gets retweeted and when. One can make one's own scheduling system, such as through a spreadsheet or, as in my case, use an API to schedule one's tweets to make one's social media marketing life a little easier. While there are a number of options available i.e. futuretweets.com, socialoomph.com etc, my tool of choice is Hootsuite. I have been using it for a number of years and while I have tried other platforms, I always seem to come back to it. It is relatively simple to master and offers an easy-to-use solution to all your social media needs.
So, to summarise, here are your do's and don'ts for scheduling tweets on Twitter:
- Maintain round-the-clock visability by ensuring a constant stream of content.
- Schedule your posts out over the day instead of posting a large number during a short space of time to optimise your click through rate (CTR).
- Be sure to mix in real-time communication with your customers to retain a "human factor" with regard to your brand.